Home Remedies
Home Remedies is a collection of nine personal essays that peel back the layers of Cathia Leonard Friou’s life, revealing the moments that shaped her sense of self.
Initial Concpets
3 Different Iterations
Final Design
Key Details
Composited the woods block together to create the “building blocks of life” which the Russian dolls are climbing to represent the stages going through Cathia’s life.
Composited the heart (with Cath into the center of the Russian doll symbolizing that taking away the layers reveals Cathia’s true self at the center.
Modified a typeface to create a whole new custom typeface to bring back the feeling of what “home” is.
